Welcome to The Ethic Edit!

Hey Ranch Ethic Family,

Well, here we go—our very first blog post! I can’t tell you how excited I am to sit down and share some thoughts with you. I have had this on my heart for a long time, and Shelby and I are finally making it happen. More than anything, we want this to be a place where we celebrate the kind of people who make Ranch Ethic what it is—you.

Let’s be honest: the values we live by aren’t as common as they used to be. Prioritizing family, putting in an honest day’s work, taking care of our animals, and living by faith—that’s not the norm anymore. But you? You’re different. You’re tough, hardworking, compassionate, and willing to do what’s right even when no one’s watching. And let me tell you, that means the world to us.

That’s why Ranch Ethic was born—not just to make great apparel, but to create a community. A place where folks like us can stand together and say, "This way of life still matters." We believe in leading with faith, rolling up our sleeves, and taking care of what matters most. And if you’re here, we know you do too.

And here’s something we believe with all our hearts—everyone has a seat in the saddle. It doesn’t matter if you were born into this lifestyle or if you just found your way here recently. At Ranch Ethic, you are family. You belong here. And this amazing community of customers and friends? They welcome you with open arms. Because at the end of the day, it’s not about how long you’ve been in the saddle—it’s about the heart you bring to the ride.

Now, I’d love to hear from you! My dream is to grow this into something like a mini-magazine, and your input is so valuable to me. What kind of extra content or segments would you love to see? Recipes, life stories, seasonal tips, character-trait articles —what piques your interest? Maybe something I haven’t even thought of yet! Drop a comment below and let me know. This is for you, and I want to make it something you look forward to with each post.

So here’s to you—the men and women keeping these values alive. We see you, we appreciate you, and we can’t wait to share more stories of the incredible people who make up this community. 

Stay tuned—there’s so much more to come.

With love from the Ranch, Momma Thull